very interesting article by [dan luu] about search engine quality and, possible, the decline thereof.
> How bad are search results? Let's compare Google, Bing, Marginalia, Kagi, Mwmbl, and ChatGPT
Spoiler: it doesn't look good.
even better,
> In their original Page Rank paper, Sergei Brin and Larry Page noted that ad-based search is inherently not incentive aligned with providing good results
read: https://danluu.com/seo-spam/